Details
This is an in-person event. RSVP required.
Date: Friday, 24 October 2025
Start time: 13:00 PM SAST
Duration: 1 hour 15 minutes
Speaker: Wesley Roos
Company: Proply
Location: ECO Lecture Theatre, School of Economics, University of Cape Town
RSVP: Link to form
Building Transparency in Property through Data Innovation
In this seminar, Wesley Roos, CEO and founder of Proply, will unpack how data can transform one of the least transparent industries: real estate. Drawing on a decade of experience in building startups, Wesley will share how Proply is using technology to aggregate and democratise property data — empowering agents, insurers, and buyers alike.
Attendees will gain insights into:
- The challenges of building a PropTech startup in South Africa
- Why transparency is critical in property and insurance markets
- Lessons from scaling a data-driven business
- The intersection of technology, property, and user experience
About Proply
Proply is a South African PropTech data platform addressing the lack of transparency in the property ecosystem. The company provides data aggregation tools for real estate professionals, insurers, and homebuyers, streamlining decision-making and improving trust in the buying and selling process.
About the Speaker
Wesley Roos is a Cape Town–based tech entrepreneur and the founder of Proply. A graduate of the University of the Witwatersrand with a BSc (Hons) in Property Studies, Wesley has spent over a decade building and scaling startups. He previously co-founded EduOne, an EdTech company that was successfully acquired in 2021. At Proply, he’s on a mission to make property data accessible, reliable, and actionable for all stakeholders.
Interested?
RSVP via this link.
FinHub Practitioner Seminars
This seminar is part of a series which has been created to expose UCT MPhil in Fintech students to exceptional individuals in the African Fintech space working on innovative solutions to address the large unbanked population on our continent. Fintech in Africa has received the largest share of funding in recent years, and this trend is expected to increase. As the only dedicated Fintech Master's program on the African continent, one of our goals is to connect our students with leading fintech companies across the continent. In the past, we have had speakers from Nala, Stitch Money, Visa, Spoon Money, Consensys, Authentium, Investec and more. Because seminars have attracted interest from students across campus, any student or individual interested in fintech and related topics are welcome to attend.
